Soy Anaís is a personal brand founded by content creator Anaís, whose mission is to connect with millennial women through uplifting and relatable content. With a focus on humor, self-expression, and empowerment, Soy Anaís offers a space where followers can laugh, unwind, and feel seen. Through her storytelling on TikTok and Instagram, Anaís encourages her audience to embrace their individuality and live life on their own terms. The goal for Soy Anaís was to craft a creative direction and brand strategy that captured her vibrant personality while aligning with her mission to inspire and entertain. We developed a cohesive visual identity that reflects her playful yet empowering tone, ensuring her brand stands out in the crowded content creation space. From competitive analysis to content direction, every element was designed to position Soy Anaís as a trusted friend on social media—a go-to source for entertainment, positivity, and connection.